Wednesday, February 17, 2016

Erik Marinovich... Consider me wowed!

I'm looking for the holy grail of lettering.
Well, maybe there isn't just one!

Check out Erik Marinovich, an absolutely amazing letterer. And prolific! And extremely successful! I'm thoroughly impressed.

This is his client list:

Criterion Collection
Ford Motor Company
New York Times
Mohawk Fine Papers
Wired Magazine
Chronicle Books
New York Magazine
Bloomberg Businessweek
Almanac Beer Co.
Lincoln Motor Company
Woman's Day Magazine
Maxim Magazine
Toronto Life
Seattle Met
Malibu Rum
Absolut Vodka
Metropolis Magazine
Graniph Tshirt Store
Dockers Air Canada
Holy cow!

And his bio paragraph:

Erik Marinovich is a San Francisco based lettering artist and designer, and is a co-founder of Friends of Type. Since 2009 he has drawn letters, logos and type for nice folks like: Nike, Target, Google, Hilton, Facebook, Sonos, Sharpie, The Criterion Collection, Air Canada, Gap, Ford Motor Company. In 2012 he co-founded Title Case, a creative work space that conducts workshops and lectures. Between client work, teaching and side-projects, you’ll find him on the road promoting Keep Fresh Stay Rad and Let’s Go Letter Hunting, two new releases from Friends of Type published by Princeton Architectural Press.

This guy is so f***ing good!

Here is just one of his pieces that I love. It is one in a series of his custom handlettered pieces for the following:

"Every month at Friends of Type we invite a guest designer or illustrator to take over the site and create work for an entire week, we call it ‘Guest Post’r’. To kick off their week of work, we introduce them with a custom headline and interview. This is a sampling of the headlines that I’ve created over the past year. All of the typography in this series is custom handlettered."

Everything about this is so interesting and aesthetically pleasing to me. The whole thing is created out of arrows of different types. "Jeff Rogers" is a little hard to make out at first, but this is really a fine piece of art. The design is so nicely balanced; I love the colors; the texture and shading are wonderful. I want to know how he created this. 

If you like this, check out the rest of the series: Erik Marinovich's Friends of Type Guest Contributor Series.

For me, delving into the work of other letterers—which I'm ashamed to admit that I've done very little of this last year—is like stepping into a wardrobe and coming out the other side in Narnia (without the dangerous stuff)! I think I'm going to be absolutely amazed at what is out there, especially since lettering is the new black.

(Bio, client list, image, and description of the series all come from Erik's website:

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